Fear Face

Fear Face aims to find what fear looks like in letterform by imitating human body language. The language used in typeface anatomy anthropomorphises letterforms by using the same terms as human anatomy, such as the shoulders and legs. I began this project by carrying out visual research into how mark-making can communicate fear. I used experiences that I had found scary and tried to communicate this feeling in charcoal, pen and paint to build a visual language of fear. I wanted the typeface to feel fun and light-hearted despite the subject matter, for an audience who wanted to explore their own fears and phobias in an approachable way. The final typeface is narrow, leaning forward, with high shoulders and wavy legs and arms, all in an attempt to recreate the body language we exhibit when we feel fear.